A Logo

Well, since I call myself a designer and I’m talking a lot about what I feel and not what I do, I thought today I’d post one of my new logo designs.

I was hired by a local non-profit organization called “Friends of Pioneer Park” here in Calistoga to design a logo for their new organization. They formed to raise funds and do some of the work necessary to refurbish the old gazebo that is in our town’s park.

Below is a picture of the gazebo as well as of the preliminary design I just submitted to my client.


The gazebo in Calistoga’s Pioneer Park

The gazebo has an intricate metal Victorian-era scroll at the top which immediately caught my eye and mezmerized my thoughts around this logo. And, voila, here it is:




I have a crate. A pet carrier to be exact. Here it is:

No, no, no, I'm not going into that!

No, no, no, I’m not going into that!

It is full of bits of paper – big bits, little bits, booklets, pamphlets, paper napkins, you name it – that I have collected over the past few years. All the things that I’ve come across that have stirred something in me, evoked some kind of emotion. It may have been the colors that caught my eye, or the font, or the composition, and often I don’t even know what it was that spoke to me, but something in the design did. I took it home and put it into my pet crate.

Once in a while, I open it up, and it’s like Christmas. Little memories, a flurry of different feelings, pour out of it, and I feel inspired.

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